Video On Demand is going through a very exciting phase these days, especially when you look at the commercially successful VOD distribution of The Interview and the success of Amazon's Transparent , Netflix's House Of Cards and Orange Is The New Black . I think pretty soon theatrical outings for many feature films will come AFTER they have been marketed AND distributed online first. Cinemas might become the theatrical experience you choose after seeing the film online first. This will be hard for the industry to truly get it's head around because it means a gradual reversal in the primary distribution process, but at the end of the day it will improve the theatrical experience. I'm not alone in thinking this ... What do you think?
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